Our Mission & Vision
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Based in Hong Kong, Fridae is a diversified media and services
company implementing an integrated strategy that covers the
Internet, Broadcasting, Publishing and Events. Founded with
a mission to “Empower Gay Asia,” Fridae provides
a platform that bridges cultures, transcends borders, and
unites the diverse groups to form Asia’s largest gay
and lesbian community. As the gay media leader in Asia, Fridae
provides unparalleled reach to the valuable, yet diverse and
hard to reach gay and lesbian communities in the region.
Fridae's innovative and industry-leading online portal (www.fridae.com)
leverages the distribution power and reach of the Internet
to provide a potent mix of Content, Community and Commerce
to more than 400,000 consumers each month. Fridae Events include
parties such as NATION (named one of the Top 10 Gay Events
in the World by DNA Magazine) and SNOWBALL, offering companies
invaluable offline exposure and marketing opportunities. Fridae
uses its expertise to offer forward-looking companies online
advertising and branding as well as offline strategies and
direct marketing programs.
MISSION
Through our innovative media channels and world-class events,
Fridae is building Asia’s largest gay &
lesbian community - united in diversity, and transcending
geographical borders. Fridae empowers gay Asia
to: come together, stay connected, be informed, overcome discrimination,
nurture personal growth, and foster healthy relationships.
VISION
Fridae seeks to be gay Asia’s leading media
& events group; the business community’s
primary conduit to the Asian gay community;
and a respected voice in our advocacy for
equality and freedom of choice.
"Fridae" is inspired by "Friday" from
Daniel Defoe's novel Robinson Crusoe.
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