Reach Asia’s Most Valuable Demographic
Considered by marketers to be the ''holy grail'' of demographic groups, the GLBT community is both highly sought after, and notoriously difficult to retain. Always on the lookout for what's newer, bigger, better, more fashionable, gays and lesbians are known as trendsetters and opinion leaders. Not only are they more willing to take risks with edgy new brands, strong word of mouth also helps build these brands into tomorrow's success stories. Smart and savvy, Fridae's highly sought after members are an essential target demographic for any successful marketing campaign.

·   47% PMEBs
·   48% University/Post Graduate Degree
·   42% earn more than S$5,000
·   63% 25 to 39 years old
·   83% male; 17% female

Source: Nielsen//Net Ratings Market Intelligence (Aug 2007)

Empowering Gay Asia
In six short years, Fridae has grown from a neighborhood site into Asia’s leading gay and lesbian portal. A hybrid of magazine portal and social networking sites, Fridae combines regular news and editorial features with proprietary community building tools, making it one of the stickiest sites on the market. Global site-ranking service Alexa has ranked Fridae one of the top sites in its class.
 
·   400,000 unique browsers every month
·   60 million page impressions
·   22 minutes average user session duration

Source: Nielsen//Net Ratings SiteCensus (Aug 2007)

Pan-Asian Focus
Fridae is currently available in English, Simplified and Traditional Chinese, making it accessible to over 80% of the GLBT community in Asia. Thai, Japanese and Korean sites are currently in development. The Chinese-speaking markets represent Fridae’s fastest growing demographic.
 
·   Singapore        21%
·   Hong Kong     15%
·   Malaysia         12%
·   Thailand           9%
·   China               8%

Source: Nielsen//Net Ratings SiteCensus (Aug 2007)

International Recognition
Fridae has been making waves all over the world, resulting in accolades and front page news for being on the forefront of the gay internet revolution.
 
·   Time Magazine
·   Far Eastern Economic Review
·   Wall Street Journal
·   South China Morning Post

You’re in good company
No matter which business, service or product sector you are from, you will be in good company when you partner with Fridae. These are just some of the prestigious and trend-setting brands who have benefited from campaigns targeting Asia’s most sought after consumers and opinion leaders.

Banking & Finance
·   Citibank
·   Standard Chartered
·   Diners Club
·   American Express
 
Automotive
·   Subaru
·   Ford
·   Mini
·   Alfa Romeo
·   Mercedes Benz
 
Telecommunications & Technology
·   Nokia
·   Motorola
·   Apple
·   IBM
 
Travel & Leisure
·   British Airways
·   Cathay Pacific
·   Qantas
·   Singapore Airlines
·   Air New Zealand
·   Hilton
·   Crowne Plaza
·   Conrad
·   Intercontinental Hotels
·   Holiday Inn
·   Visit Britain
·   Tourism Authority of Thailand
 
Luxury & Fashion
·   MAC
·   L’Oreal
·   Biotherm Homme
 
Entertainment
·   Sony/Colombia/ Tristar Pictures
·   20th Century Fox
·   United International Pictures
·   Universal Pictures
·   Warner Brothers
·   Shaw Bros
·   Golden Village
·   Cathay Organisation

''More big brands are now dipping their feet into the largely ignored gay and lesbian market.'' - The Straits Times (Singapore), March 2004

To find out more about how Fridae can be your conduit to the valuable Asian gay and lesbian demographic, contact us at getseen@fridae.com.

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